You should be finishing off your
editing by now.
The evaluation questions are quite specific and all must be completed to
gain a level 4 grade. There are notes on what to do for each question. You can
do this as a powerpoint and add to your blog or do as separate questions.
Make sure your blog has 40/50 posts, each illustrated with photo/ screengrabs
links etc.
EVALUATION ACTIVITY 1
In what ways does your media product
use, develop or challenge forms and conventions of real media products? (i.e.
of film openings)
You should go through the final version of the project and select nine distinct
frames which you screengrab and drop into your powerpoint in the same style as
the website. You will be using these to write about how typical or not of
opening sequences your particular design is, so choose them carefully.
Once you have the nine frames neatly, screengrab the whole thing and post to
your powerpoint, then write an analysis of how you have used such conventions.
The aspects we would like you to consider across your nine frames are:
The title of the film
Setting/location
Costumes and props
Camerawork and editing
Title font and style
Story and how the opening sets it up
Genre and how the opening suggests it
How characters are introduced
Special effects
EVALUATION ACTIVITY 2
How does your media product represent
particular social groups?
Pick a key character from your opening. Take a
screengrab of a reasonable sized image of them. Think of one or more characters
from other films with some similarity to them (but maybe some differences
too!), find an image on the web of that/those characters and grab it as well.
Drop the two as a split screen. Export this split screen image as a jpeg then
drop onto your powerpoint and write about the similarities and differences in terms
of appearance, costume, role in film etc.
So for example if you have a lone cop type character, look for other lone cops
to compare him with...
EVALUATION ACTIVITY 3
What kind of media institution might
distribute your media product and why?
For this question, you could to do a 'director's
commentary' style script explaining some of the key features of your opening, discussion
of your production company name and logo and the role of such companies
What does a production company do?
The idea of a distributor and who that might be and why.
You will need to script the voiceover which deals with institutional issues to
include:
money might have come from for a film such as yours
why the various people are named in the titles- which jobs appear in titles and
in what order and how have you reflected this?
what your film is similar to 'institutionally' (name some films which would be
released in a similar way)
You need to refer to actual company names and processes so you will need to go
back to the early posts on film companies and maybe do a bit more research
You could record your script as a sound file and add to your powerpoint
EVALUATION ACTIVITY 4
Who would be the audience for your media
product?
You should have a drawing of your target audience member and an explanation
of what kinds of taste they might have- where they would shop, what music they
would listen to, what their favourite TV programme would be, etc.
Make sure you have taken a photo of it - write a few notes on why they would
watch your film.
EVALUATION ACTIVITY 5
How did you attract/address your
audience?
These annotations will highlight the ways in which your Film Opening links to
other similiar films in order to attract the particular Audience you have
previously identified.
Your annotations will refer to genre conventions, use of music, similiarities
with other movies and what you have identified as the Unique Selling Point of
your imaginary film.
EVALUATION ACTIVITY 6
What have you learnt about technologies
from the process of constructing this product?
In pairs, take a picture of each other holding the kit you have used. This
might just be the camera and tripod, and your computer but there may be other
things you want in the shot.
Drop the image onto your powerpoint and annotate it, adding all the programs
and other technology you have used as screengrabs and what you learnt about
it/from using it. You could include reference to all the online and computer
programs you have used such as iMovie, garage band youtube
EVALUATION ACTIVITY 7
Looking back at your preliminary task
(the continuity editing task), what do you feel you have learnt in the
progression from it to full product?
Concentrate on editing and camerawork.
Grab some frames from both tasks and put them on the blog and show what you
know about shot types, edit terms and techniques.
Make sure you mention the 180 degree rule, match on action and shot/reverse shot
